Mad Lab @ Topanga Social
B roll from the cover of issue 1 - Decaf espresso at Civil Coffee, Highland Park.
GGET Highland Park
Echo Park pop-up.
Collaborative Coffee - Lakewood, CA
Original photo of the cover of Issue 2.
Cognoscenti Coffee - DTLA
Endorffeine
Tea tasting with Tricia Lu
Original cover photo from Issue 1.
In the dim-lit alleys of the coffee world,
I am Daniel Arteaga - Caffeineicide.
Starting from the ufo espresso machines at Starbucks in 2017, I ventured into the towering realms of coffee. Starting at Verve and Intelligentsia, I quickly learned how to master the art of hospitality and the perfect brew.
I've danced with coffee in its purest forms, from dishwasher to barista, and even the daunting role of manager. Along this caffeine-fueled journey, I've birthed seven coffee shops, crafted experiences through catering events, and inspired countless baristas.
Under the umbrella of "Caffeineicide", I tell tales of coffee's mysteries through a haunting magazine and a chilling podcast. I've even molded the earth into handmade ceramics and captured the essence of the best drink you ever had with my bottled lattes.
My purpose is clear – to empower business owners with the art of proper coffee training and knowledge. With my mantra, "Welcome to your caffeine-induced existential crisis," I hope to inspire others to pay attention about what's really going on from the perspective of the coffee bar.
Cheers,
Daniel Arteaga - Caffeineicide
Welcome to your caffeine-induced existential crisis.